According to a USA Today article, a woman last month sued Blockbuster, claiming that the company releasd personal information about her video and gaming rentals to Facebook through their Beacon system without her permission. Maybe this woman didnt't realize she could opt out of this function? While this case will likely not come to fruition in the courts, it does bring up some important ponts about the privacy implications of new media advertising.
Here's an interesting video about privacy concerns on Facebook and about how much your demographic information is worth to some new media advertisers.
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