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Breaking Through the Clutter
This blog will explore the ways in which the character of advertising has changed within a new media environment, as well as the social implications of these shifts. Two significant approaches that marketers have utilized to reach consumers in a new media context are integrated marketing and transmedia storytelling. These new ways of reaching consumers have had a significant impact on the consumer experience and social formations. While advertising within a new media environment has allowed for greater customization among the consumers it targets, it has also had some social implications, including privacy concerns, as well as a fragmentation of markets and a shift in the way consumers relate to one another.
Over-Arching Questions:
Get Through the Clutter:
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2008
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May
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- Getting the Goods: Customized Consumerism & Me
- Woman Sues Blockbuster Over F-Book Ad Feature
- CSI and Transmedia Storytelling
- Social Networking Sites: Integrated Marketing's Ef...
- What is Integrated Marketing?
- Shift in Control of Advertising
- Is Big Brother Watching Us?!?
- TiVo and New Media
- Double Click and Privacy
- "The Daily Me"
- Decoding Advertisement
- Advertising and the Proliferation of Media Content
- What is transmedia storytelling?
- Breaking Up America
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May
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