Saturday, March 29, 2008

Why Are New Forms of Advertising Necessary?

Berman, Saul, & Bill Battino (November 2007). The End of Advertising As We Know It. MediaWeek, Vol. 17, Iss. 41, p.10.

Calder, Bobby J., & Edward C. Malthouse (December 2005). Managing Media and Advertising Change with Integrated Marketing. Journal of Advertising Research, Vol. 45, Issue 4, p.356-361.

Urso, Nicole. (February 1, 2006). Answering the TiVo Challenge. Response Magazine.

Zeisser, Michael P. (2002). Marketing in a post-TiVo world. McKinsey Quarterly, Special Edition, Technology Issue 4, p.89-92.

2 comments:

Mary said...

Thanks for very good info! well Radio advertising is one of the most trusted sources of marketing in the world today. Printandradio is a full service advertising agency and we know every business dollar is essential in the overall health of a company.
http://www.printandradio.com

Unknown said...

Advertising through Social Media VizzWifi allows you to do just that, to make more money by offering Wifi to your guests, and at the same time giving your clients a better service.