"Viral" or "Buzz" Marketing
Jaffe, Joseph. (June 2, 2003). Viral Marketing. iMedia Connection.
Khermouch, Gerry. (July 30, 2001). Buzz Marketing. Business Week Online.
Morrissey, Brian. (November 1, 2007). Brands Infiltrate Social Circles to Create Buzz. AdWeek.
Stevenson, Seth (October 24, 2005). Masked: Is Burker King Trying to Put One Over on Me? Slate Magazine.
Wilson, Ralph. (February 1, 2005). The Six Principles of Viral Marketing. Web Marketing Today.
Interactive Advertising
Jaffe, Joseph. (2003). Involving Experiences. iMedia Connection.
Jaffe, Joseph. (2003). Inviting Interaction. iMedia Connection.
Stelter, Brian. (March 18, 2008). Online Games by the Hundreds With Tie-Ins. New York Times.
Weeks, Rebecca. (May 13, 2005). Q&A with Reebok's Marc Fireman. iMedia Connection.
Burger King's Subservient Chicken
Reese's Puffs Cereal: Kelly Kimbell's Snowboard Slalom
Product Placement
Hampp, Andrew. (2008). Why Brands Win in Reality Competitions. Advertising Age.
Kehaulani Goo, Sarah (2006). Apple Gets a Big Slice of Product-Placement Pie. The Washington Post.
McMains, Andrew. (August 4, 2003). Absolut Mixes Up 'Hunk' Cocktail." Adweek.
Steinberg, Brian. (2007). "Verizon Gets in on 'Gossip Girl.'" Advertising Age.
The Future of Advertising
Berman, S.J., Abraham, S., Battino, B., Shipnuck, L., Neus, A. (2007). New business models for the new media world. Strategy and Leadership, 35(4), 23-30.
Hemp, Paul. (2006). Avatar-Based Marketing. Harvard Business Review.
Kharif, Olga. (March 10, 2008). Mobile Ads: Slow to Take Off. Business Week.
Vara, Vauhini. (August 23, 2007). Facebook Gets Personal With Ad Targeting Plan. Wall Street Journal.
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1 comment:
Advertising invites your target audience to evaluate how your product or service measures up against your competitors.Great post,
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